The complete step-by-step system for starting a business in Kenya — the right way. 10 doodle videos, 15 editable business templates, and a plain-English guide covering everything from eCitizen registration to going digital. Built specifically for the Kenyan market. No jargon. No guesswork.
Starting a business in Kenya doesn’t have to be this hard.
You’ve searched online. You’ve asked friends. You’ve found information that’s either too complicated, too generic, or simply not relevant to Kenya.
The Start your Business Kit was built to fix that.
This is the complete digital product suite for aspiring Kenyan entrepreneurs — covering every step of the startup journey in plain English, with real Kenyan examples, real fees, and real steps you can take this week.
What’s Inside
10 Doodle Animation Videos — 80+ Minutes of Visual Learning
Every module of the Kenya Startup Kit comes to life as a clear, engaging doodle animation video. Watch the process unfold on screen — step by step, scene by scene — in warm, conversational Kenyan English.
The videos include live walkthroughs of:
- eCitizen and the Business Registration Service — every screen, every click, every field
- KRA iTax — how to register, how to file your monthly Turnover Tax return in 15 minutes
- M-Pesa Biashara — setting up your business till at a Safaricom Care Centre
- WhatsApp Business — profile setup, catalogue creation, and broadcast lists
- You don’t need to read anything. You watch, pause, and do.
- 15 Editable Business Templates — All in Kenya Shillings
Every template is pre-formatted for the Kenyan market and ready to fill in — no design skills, no accounting knowledge required.
Your 15 templates:
- 1-Page Business Plan
- Business Idea Validation Worksheet
- Kenya Business Registration Checklist
- Monthly Income & Expense Tracker
- Pricing Calculator (cost-plus method)
- Customer Profile Canvas
- Daily, Weekly & Monthly Sales Tracker
- 90-Day Business Launch Plan
- Stock & Inventory Tracker
- Simple Profit & Loss Statement
- WhatsApp Business Setup Checklist
- 30-Day Social Media Content Planner
- KRA Obligations Summary Sheet 2026
- Supplier & Vendor Tracker
- 1-Year Business Goals Planner
Templates available as editable PDF and Word/Excel files. Download immediately on purchase.
The Full Kenya Startup Kit PDF Guide — Expanded Edition
- The complete 10-chapter guide with expanded worked examples, filled-in template demonstrations, and links to all 15 templates. Includes the Kenya Business Resource Directory — every website, app, government office, and contact you need, organised by task.
- The Kenya Business Launch Checklist — Bonus
- A single, beautifully designed A4 page listing every task you need to complete before, during, and after launching your business. Print it. Stick it on your wall. Tick things off. Know exactly where you are.
- HOB Community Access + 20% SIYB Discount
- Join the private House of Business entrepreneur community — peer support, monthly live Q&A sessions, and a network of Kenyan entrepreneurs building alongside you.
- Kit buyers also receive a 20% discount on any HOB SIYB programme — Generate Your Business Idea (GYB), Start Your Business (SYB), Improve Your Business (IYB), or Women in Digital Business (WIDB) — redeemable within 90 days of purchase.
01 Starting a Business in Kenya — The Real Picture
Before you register anything or spend a single shilling, this module gives you the honest foundation every Kenyan entrepreneur needs. You will meet Christine and Andrew — your guides through the entire kit — and complete a straightforward self-assessment that tells you exactly where you stand and what you need to succeed. No hype. No shortcuts. Just the real picture of what building a business in Kenya looks and feels like — and why you are more ready than you think.
02 Finding & Validating Your Business Idea
This module saves you from the most expensive mistake in Kenyan entrepreneurship — investing in an idea before you know if anyone will actually pay for it. You will learn the zero-budget validation method: a simple, free, weekend exercise that tells you whether your idea has real demand before you spend anything. Christine and Andrew test their own ideas in front of you, and by the end of this module you will know — with confidence — whether your idea is ready to build.
03 Writing Your Simple Business Plan
Forget the 50-page document. Your business plan is one page, eight questions, and three hours of honest thinking. This module walks you through every section — who your customer is, what you will charge, what it costs to run your business, and how much profit you will make — using Christine’s catering business as a live worked example. By the time you finish, you will have a real, usable plan that fits in your pocket and guides every decision you make.
04 Registering Your Business in Kenya
eCitizen. BRS. KRA PIN. County Permit. This module walks you through every step of registering your business in Kenya — screen by screen, button by button — so you never need to pay an agent to do something you can do yourself in an afternoon. You will learn the exact fees, the exact documents, and the exact order to do everything. By the end, Christine’s Kitchen is officially a legal, registered Kenyan business. Yours can be too — this week.
05 KRA, Tax & Your Legal Money Obligations
This is the module most Kenyan entrepreneurs avoid — and it is the one that costs them most when they do. KRA is not as complicated as it looks. If your business earns under KES 25 million per year, your tax obligation is one simple calculation filed online in fifteen minutes a month. This module explains Turnover Tax, VAT, PAYE, and NIL returns in plain English, shows you exactly how to file on iTax step by step, and gives you the two-percent savings habit that means you will never face a KRA surprise again.
06 Setting Up Your Business Finances
Most Kenyan businesses do not fail because of a bad idea — they fail because the money was never managed properly. This module shows you how to separate your business and personal finances from Day One, set up your M-Pesa Biashara or business bank account, pay yourself a real salary, and start the simple daily record-keeping habit that tells you exactly whether your business is making money. Ten minutes a day. Done right from the start.
07 Pricing Your Product or Service
If you have ever felt uncertain about what to charge, or dropped your price the moment a customer said “too expensive” — this module was made for you. You will learn the cost-plus pricing formula, work through a complete Kenyan example from ingredients to final price, and discover your minimum price — the number below which you are not running a business, you are running a very expensive hobby. Grace raises her prices by over a hundred percent in this module. And keeps every customer.
08 Getting Your First Customers
Your first ten customers are not found through advertising. They are found through four specific strategies that cost nothing and work immediately in the Kenyan market — and this module shows you exactly how to execute every one of them. WhatsApp Business marketing, estate and community outreach, the referral system that turns every satisfied customer into part of your sales team, and the follow-up habit that closes most sales on the third or fourth contact. Andrew fills his waiting list using only these strategies. You will too.
09 Mobile Money, Payments & Record-Keeping
Kenya’s mobile money infrastructure is one of the greatest advantages a small business owner can have — if you set it up correctly. This module walks you through M-Pesa Biashara, Till Number versus Paybill, and every payment option your business needs. Then it builds your record-keeping system from the ground up — from a KES 50 notebook all the way to a free accounting app — so that by Month Six you know exactly which products are profitable, which customers order most, and precisely where every shilling has gone.
10 Going Digital — WhatsApp, Social Media & Online
Your customers are already online — searching Google, scrolling Instagram, asking for recommendations in WhatsApp groups. This final module builds your complete digital presence step by step: WhatsApp Business profile and catalogue, Facebook Business Page, Instagram Reels strategy, Google My Business listing, and the online selling platforms — Jiji, Jumia, Facebook Marketplace, Glovo — that put your products in front of customers you could never reach on your own. By the end of Module Ten your business is visible, searchable, and open for orders twenty-four hours a day.
